Italian eyewear imprint RETROSUPERFUTURE introduces its latest collection made in collaboration with Mark Gonzales entitled The Gonz II. The street artist and skateboarder joins the brand in delivering a new set of unique sunglasses that are made with bold colors and playful messages.
The frames are made from a clear acetate material that has a lilac tint to it. It holds together rounded lenses in a blue hue, which nods to the joint print from 2016 that remembers "Hello Gonz" and "Bye Bye Gonz." This time around, there reads "Ciao Bella" and "Ciao Bella" text on the lenses themselves. It is also a reference to the 90s with a lowered nose bride and straight temples designed to be comfortable.
Street Artist-Joint Sunglasses Series
RETROSUPERFUTURE and Mark Gonzales Drop the Gonz II Series
Trend Themes
1. Collaborative Eyewear Collections - Opportunities for street artists and designers to collaborate with eyewear brands to create unique collections that blend fashion and art.
2. Bold Colored Sunglasses - Increased demand for boldly colored sunglasses that make a statement and offer a break from traditional styles.
3. 90s Fashion Revival - A resurgence in fashion from the 1990s, such as lowered nose bridges and straight temples, can inspire product designs in other industries.
Industry Implications
1. Eyewear - Eyewear brands can explore creative collaborations with street artists and other designers to create unique and unconventional collections.
2. Fashion - Increased demand for bold and unique fashion accessories, like the Gonz II sunglasses, can inspire fashion brands to embrace more playful and creative designs.
3. Product Design - Fashion trends like the revival of 90s fashion can inspire new product designs across a variety of industries, as nostalgia and retro styles continue to be popular.