LEGO has unveiled its newest collector's item, 'The Globe.' This item is a globe made entirely out of small LEGO bricks. The Globe features a stand, the ability to rotate on an axis, and labels on each of the continents and oceans, all made out of LEGO bricks. On top of this, the labels on The Globe are illuminated with a glow-in-the-dark material, which gives the product a stylish look in a dark room.
While LEGO products are often regarded as children's toys, The Globe is a product enjoyable for adults of all ages as well. The globe is comprised of 2,585 pieces, which means it will take hours to construct, though this is part of the experience. For consumers who want to add a little bit more to spice up their globe made of plastic blocks, the outside of this LEGO Earth features LEGO pegs which allow owners to add their own LEGO pieces as design, such as a boat on the Ocean.
The Globe is available on LEGO's website for $199.99 USD while supplies last.
Rotatable Plastic Globe Toys
LEGO Has Released 'The Globe' for Consumers to Build and Enjoy
Trend Themes
1. Collectible LEGO Products - There is an opportunity for LEGO to expand their market by creating more products that are collectible and enjoyable for adults, while still appealing to children.
2. Customizable Home Décor - Creating customizable décor using interlocking plastic pieces could be a disruptive innovation opportunity for companies within the home décor industry.
3. Glow-in-the-dark Materials - Incorporating glow-in-the-dark materials into products could create unique and visually appealing products for consumers in the toy or novelty industry.
Industry Implications
1. Toy Industry - The toy industry could create more adult-oriented products that are interactive and enjoyable, similar to LEGO's The Globe.
2. Collectibles Industry - There is an opportunity for the collectibles industry to expand into the construction toy segment by partnering with companies like LEGO.
3. Novelty Industry - Companies in the novelty industry can create unique and visually appealing products for consumers by incorporating glow-in-the-dark materials into their designs.