Gillette has revealed that 77% of Canadian men groom their "intimate" area, however, the majority of them were not educated about pubic hair grooming, according to a recent study. This has led to the development of Gillette Intimate, which is a regimen of grooming tools and skincare products specifically designed with pubic hair in mind. The product line-up provides gentle and easy care only for groins. The line-up includes a pubic hair trimmer, razor, shave cream and cleanser, and an anti-chafe stick.
The Gillette Intimate Pubic Hair Trimmer protects against snags, cuts, and irritation with a SkinFirst cutting system, while the razor features five anti-friction blades for a close and comfortable shave. The Intimate Pubic Shave Cream + Cleanser is a 2-in-1 system that works to cleanse, hydrate, and protect sensitive pubic skin prior to and during the shave.
The Gillette Intimate grooming products will be available at Gillette.ca and at food, drug, and mass merchandise stores starting March 2023.
Anti-Chafe Intimate Razors
The Gillette Intimate Pubic Hair Trimmer Reduces Irritation
Trend Themes
1. Increase in Intimate Grooming Products - The introduction of Gillette Intimate, a grooming tool and skincare product line specifically designed for pubic hair grooming, highlights the potential increase in intimate grooming products.
2. Rise of Skincare Products for Sensitive Skin - Gillette Intimate's pubic hair trimmers, razors, cleansers, and anti-chafe sticks incorporate a SkinFirst cutting system and anti-friction blades, which indicate the rise of skincare products catering to people with sensitive skin.
3. Growing Need for Education in Pubic Hair Grooming - Gillette's study revealed that the majority of Canadian men were not educated in pubic hair grooming, which highlights a growing need for education in this area.
Industry Implications
1. Personal Care - The Gillette Intimate grooming product line is a potential disruption in the personal care industry, creating a new market for skincare products specifically for intimate areas.
2. Retail - Food, drug, and mass merchandise stores that carry Gillette Intimate's grooming products may benefit from an increase in sales as the demand for intimate grooming increases.
3. Education - The lack of education in pubic hair grooming highlighted by Gillette's study presents opportunities for educators to develop curriculums or instructional materials on the topic.