Fast food chains are no stranger to creative pop-up experiences and Cheetos' latest venture, dubbed 'The Flamin’ Hot Spot' confirms this.
To make this pop-up possible, the crunchy snack brand partnered with Roy Choi, a famed Korean-American chef who's credited with popularizing the gourmet food truck. Choi's style of delicious food that isn't fancy fits this Cheetos activation seamlessly as unique dishes will be available between $11 and $32. Some of these dishes include "Flamin’ Hot Elotes, Flamin’ Hot Chipotle Ranch Wings, Cheetos Sweet n’ Spicy Chili Meatballs, Flamin’ Hot Fries, Hot Cheetos Burrito, Cheetos Sweetos Hot Cake, "Hot" Chocolate Shake"
The restaurant is opening in Los Angeles and will run from Tuesday September 18th to Thursday September 20th.
Gourmet Snack Brand Restaurants
Cheetos Launches 'The Flamin’ Hot Spot' with Roy Choi
Trend Themes
1. Gourmet Snack Brand Restaurants - Opportunity for snack brands to partner with gourmet chefs and create unique dining experiences
2. Pop-up Experiences - Fast food chains and snack brands can create buzz and drive sales through limited time pop-up events
3. Spicy Food Trend - Growing consumer interest in spicy food presents an opportunity for brands to incorporate bold and adventurous flavors into their products
Industry Implications
1. Snack Food - Snack brands can expand their offerings and increase engagement by introducing new and unique food experiences
2. Fast Food - Fast food chains can use pop-up experiences to attract new customers and generate buzz around their brand
3. Food and Beverage - Restaurants and food companies can tap into the growing trend of spicy food and offer bold and unique flavor experiences to consumers