Inspired by the conditioning benefits of lip balm, Hanni launched a supersized balm for the body by the name of The Fatty, representing its high concentration of Omega-3 and Omega-6 fatty acids. Some of the powerhouse ingredients that contribute to the omega-rich formulation of this all-over body balm include cocoa seeds, coconut, carnauba seeds, chia and avocado.
This fragrance-free, National Eczema Association-approved balm is ready to be swiped over even the most sensitive skin to provide ample hydration and care. This mess-free hydrator locks in moisture and prevents transepidermal water loss and under the surface, its hard-working ingredients help to repair and support the skin barrier.
The latest launch from Hanni, a self-proclaimed creator of "lazy bodycare for real people," resembles similarly packaged products from the brand like the solid Shave Pillow gel stick for shaving and moisturizing.
Supersized Body Balms
The Fatty by Hanni is Named for Its 70% Concentration of Omegas
Trend Themes
1. Omega-rich Skincare - Omegas like Omega-3 and Omega-6 are becoming key ingredients in skincare, providing benefits such as hydration and skin barrier repair.
2. Fragrance-free Skincare - There's a growing demand for fragrance-free products that cater to sensitive skin and are National Eczema Association-approved.
3. Solid Skincare Products - Solid skincare formats, like balms and gel sticks, offer a mess-free and convenient application method for consumers.
Industry Implications
1. Skincare - The skincare industry is increasingly focusing on formulations that include omega fatty acids to enhance skin health.
2. Sensitive Skin Products - Products designed specifically for sensitive skin are expanding, emphasizing the importance of gentle and effective hydration and repair solutions.
3. Personal Care - Innovations in solid and stick-form personal care products cater to the convenience-loving consumer market.