The Facedrink is the latest energy drink to hit the shelves.
The Facedrink is a 2.5 ounce energy shot which claims to be "The Social Drink." The drink's taste is a blend of fruit flavors with the additions of energy boosters, taurine and caffeine. The Facedrink is sugar-free, carb-free and has three calories per shot. The similarity in design to Facebook is truly uncanny. The logo itself is done in similar font style as well as the colors used as the bottle is dark blue. To even further the Facedrink's familiar design, below the slogan of 'The Social Drink' is a box that states "Add a Friend."
The Facedrink, according to its makers, is full of social energy and they define it as "Social energy is what you need to manage all of the events in your life. Whether it is work, school, sports or just getting through the daily routine, Facedrink provides you with a boost of energy to manage it all."
Social Networking Quenchers
The Facedrink Promises to Boost Your Mood and Energy
Trend Themes
1. Energy Drinks - Disruptive innovation opportunity: Develop energy drinks with unique branding and social networking features to appeal to young consumers.
2. Social Energy - Disruptive innovation opportunity: Create products that combine energy boosters with social elements to cater to the needs of busy individuals.
3. Familiar Design - Disruptive innovation opportunity: Explore the use of familiar design elements from popular social media platforms to create consumer products with instant recognition and appeal.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Introduce unique and visually appealing energy drinks to capture the attention of the target market.
2. Health and Wellness Industry - Disruptive innovation opportunity: Develop energy products that incorporate social energy and cater to the growing demand for functional beverages.
3. Marketing and Branding Industry - Disruptive innovation opportunity: Help companies design products with familiar design elements that resonate with consumers and create instant brand recognition.