'Sketching the Line' is the name of a new exhibition promoted by Canadian display ad agency Pattison that showcases the works of commuters on public transit systems from around the world. The sketches capture people in their natural state as they travel on one of life's most essential connectors -- the subway. Sixty drawings from 10 renowned artists have been specially chosen for this project.
The exhibition features the work of established and emerging artists as well as those who simply enjoy drawing as a hobby. Commuters in the Toronto and Edmonton subway stations will be treated to these works every five minutes through the digital screens on the platforms between March and April of 2015.
This exhibition is distinct from others due to the social context that it plays on, portraying everyday people and the atmosphere they find themselves in on their daily commute.
Public Transit Art Exhibits
'Sketching the Line' Features Beautiful Drawings of Daily Commuters
Trend Themes
1. Public Transit Art - Opportunity for artists and advertisers to collaborate on showcasing art in public spaces.
2. Community Engagement - Creating interactive art experiences in public spaces to engage commuters and foster a sense of community.
3. Digital Art Displays - Advancement in technology allows for easy and frequent rotation of artwork in public transit systems, providing exposure for artists and enhancing the commuting experience.
Industry Implications
1. Art and Design - Artists, both established and emerging, have an opportunity to collaborate with advertisers and showcase their work in public spaces, such as subway stations.
2. Advertising and Marketing - Display ad agencies and advertisers can explore innovative ways to utilize public transit spaces as platforms for promoting art and engaging with the community.
3. Technology and Electronics - Advancements in digital displays and interactive technology enable more frequent and dynamic rotation of artwork in public transit systems, creating an immersive commuting experience.