Henry Viens launches a new fashion label THE ERA and the first round of designs make its inaugural appearance. It is full of ready-to-wear apparel for festival go-ers that are designed from a sustainable angle. Arriving for the Spring/Summer 2022 season, THE ERA delivers a range of both womenswear and menswear for the season.
It is both relaxed and playful for a seasonally appropriate aesthetic. There are short and long sleeve tees, sweaters, sweat pants, hoodies, and much more detailed in vibrant hues. The color palette is brought to life by bright red, yellow, ombre pink, and ombre purple to name a few. Some motifs that accent the apparel includes the bleeding heart emblem and concert tee look.
Inaugural Sustainable Luxe Capsules
THE ERA Launches its First-Ever Capsule of Unisex Apparel
Trend Themes
1. Sustainable Fashion - Opportunities for sustainable fashion brands to design and create apparel from environmentally-friendly materials for festival go-ers.
2. Unisex Apparel - Opportunities for fashion brands to create unisex collections that cater to different and diverse individuals.
3. Ready-to-wear Apparel - Opportunities for fashion brands to introduce ready-to-wear collections that are seasonally appropriate and cater to festival go-ers.
Industry Implications
1. Fashion Industry - The fashion industry has the opportunity to create sustainable and unisex apparel for festival go-ers that are ready-to-wear and seasonally appropriate.
2. Festival Industry - There is an opportunity for the festival industry to collaborate with sustainable fashion brands in creating festival-worthy apparel that is unisex and eco-friendly.
3. Retail Industry - The retail industry has the opportunity to partner with sustainable fashion brands to offer their eco-friendly and unisex apparel in stores and online for festival go-ers and fashion enthusiasts.