After the viral success of The Foundation Stick, BASMA Beauty posted a TikTok video in July 2022 announcing its intention to co-create and launch a blush with its community, and now, The Cream Blush has officially launched. The process of developing this beauty product leaned heavily on real-time consumer feedback, sharing lab samples, and getting input on not only product and shade names but also marketing and social media plans, and suggestions for influencers who might be a fit for reviewing The Cream Blush at launch.
This buttery-soft and buildable cream blush is packed with skin-caring ingredients like aloe vera, Vitamin E, antioxidant-rich rosemary extract, plus apricot and avocado oils.
What's more, The Cream Blush—available in flattering shades like Bubble Gum Pink, Cherry Red and Burnt Orange—also doubles as a pigmented, comfortable-to-wear lip tint.
Pigmented Skin-Caring Blushes
BASMA Beauty Created The Cream Blush with Its TikTok Community
Trend Themes
1. Community-driven Product Development - Embracing real-time consumer feedback for co-creating beauty products with the community presents an opportunity for disruptive innovation in the beauty industry.
2. Multi-functional Beauty Products - Developing makeup items that serve dual purposes, such as lip tints doubling as blushes, offers a chance for disruptive innovation in the cosmetics sector.
3. Ingredient-packed Formulations - Incorporating skin-caring ingredients like aloe vera, Vitamin E, and natural oils into beauty products presents disruptive innovation opportunities in skincare and makeup industries.
Industry Implications
1. Beauty Product Development - Utilizing real-time feedback from consumers to shape product development strategies can lead to disruptive innovation in the beauty industry.
2. Cosmetics Manufacturing - Exploring the convergence of makeup and skincare with multi-functional beauty products can drive disruptive innovation within the cosmetics manufacturing sector.
3. Skincare Industry - Incorporating skin-nourishing ingredients in formulations to create multifunctional beauty products can spur disruptive innovation in the skincare industry.