A shift towards traditional diets of yesteryear has many consumers seeking out products with a focus on provenance, which is seeing new options like The Country Hen Heirloom Eggs be introduced. Coming in packs of six, the eggs are certified humane, USDA Organic and contain 300mg of Omega-3s to make them a nutrient-dense alternative to traditional supermarket offerings. The non-GMO eggs are also naturally rich in additional nutrients, which make them a healthier alternative for consumers who are looking for a better way to fuel up in the morning.
The Country Hen Heirloom Eggs will be available for purchase starting in January 2019 at Market Basket, Crosby’s Marketplace and Donelan Supermarkets locations throughout Massachusetts for between $3.99 and $4.99.
Naturally Nutrient-Dense Eggs
The Country Hen Heirloom Eggs are Certified Humane
Trend Themes
1. Provenance Preference - Consumers are increasingly seeking out products with a focus on provenance, creating opportunities for traditional and locally-sourced offerings.
2. Nutrient-dense Foods - The trend towards healthier eating is driving demand for naturally nutrient-dense products, especially those low in harmful additives.
3. Humane Certification - Certification of humane treatment for animals is a growing trend, as consumers seek out products demonstrating ethical sourcing practices.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit by offering more locally-sourced and nutrient-dense alternatives to traditional supermarket items, while adhering to humane animal treatment practices.
2. Agriculture - Agricultural producers should implement ethical sourcing methods for their animal products while also promoting nutritional benefits of their products for health-minded consumers.
3. Retail - Retailers should stock their shelves with products catering to consumers' provenance and nutrition preferences, particularly those with eco-friendly and humane positive certifications.