Nokia has ramped up the marketing for their new N8 smartphone by releasing 'The Commuter,' a short action film shot entirely on the Nokia N8. 'The Commuter' follows Dev Patel as he struggles to get to his first day of work on time.
Patel is has to face off with murderous traffic cops, blind samurais and ninja bankers who are all intent on seeing him arrive late for his first day of work. 'The Commuter' looks incredibly crisp and clear for being shot entirely on the Nokia N8. This film really shows what the Nokia N8 is capable of in a fun and fresh way. Ball's in your court, iPhone.
Smartphone Action Films
'The Commuter' Starring Dev Patel is Shot Entirely on a Nokia N8
Trend Themes
1. Mobile Film Production - The rise of smartphone action films, like 'The Commuter,' showcases the potential for mobile devices to be used for professional film production and disrupt the traditional filmmaking industry.
2. Marketing Through User-generated Content - The utilization of user-generated content, such as short films shot on smartphones like the Nokia N8, can be an effective marketing strategy for smartphone manufacturers to highlight the capabilities of their devices and engage with their target audience.
3. Mobile Photography and Cinematography - The advancements in smartphone cameras, demonstrated in 'The Commuter,' present opportunities for individuals and businesses in the photography and cinematography industry to explore innovative mobile-focused solutions and services.
Industry Implications
1. Film Production - The disruptive innovation potential lies in incorporating smartphones, like the Nokia N8, as viable tools for professional film production, challenging the dominance of traditional cameras and equipment.
2. Smartphone Manufacturing - Smartphone manufacturers can leverage the success of smartphone action films to market their devices and capitalize on the trend, potentially increasing sales and market share in the fiercely competitive smartphone industry.
3. Photography and Cinematography - The rise of mobile photography and cinematography enabled by smartphone advancements presents opportunities for professionals in the photography and cinematography industry to explore new creative and business models.