The new The Collective Piña Colada yogurt has been unveiled by the UK-based dairy brand as a summertime product that's sure to catch the attention of cocktail enthusiasts.
Limited-edition and inspired by the namesake cocktail, the yogurt is part of the brand's new Happy Hour campaign that will include a total of three flavors in total that will be launching until 2020. The yogurt is free of alcohol and comes packaged in a special tub that is applicable for recycling at plants across the UK.
The Collective Piña Colada yogurt was spoke on by Co-Founder of The Collective Amelia Harvey who said, "We know that now more than ever, consumers are searching for that moment or time, in a day, that brings them happiness and our new piña colada gourmet live yoghurt, as well as the exciting Happy Hour flavours we have in the pipeline, will do just that."
Cocktail-Flavored Yogurts
The Collective Piña Colada Yogurt is Limited-Edition
Trend Themes
1. Limited-edition Yogurts - The emergence of limited-edition cocktail-flavored yogurts presents an opportunity for brands to tap into the novelty factor and create buzz among consumers.
2. Alcohol-free Yogurt - The development of alcohol-free yogurt flavors allows brands to offer cocktail-inspired options to a wider audience, including those who prefer not to consume alcohol.
3. Happy Hour Campaigns - The introduction of Happy Hour-themed yogurt flavors opens up possibilities for brands to create engaging and experiential marketing campaigns centered around the idea of indulgence and enjoyment.
Industry Implications
1. Dairy Products - Dairy product manufacturers can explore the opportunity of innovating and expanding their product lines by introducing cocktail-flavored yogurts to cater to consumer demand for unique and indulgent dairy experiences.
2. Food and Beverage - The food and beverage industry can leverage the trend of cocktail-flavored yogurts to create new beverage and dessert options that combine the flavors and appeal of cocktails with the health benefits of yogurt.
3. Packaging and Recycling - The emergence of cocktail-flavored yogurts packaged in special tubs that are recyclable at plants across the UK provides an opportunity for the packaging and recycling industry to develop sustainable solutions for single-use packaging in the food industry.