The Collective Brekkie yogurt line is a new offering for time-poor consumers that will enable them to enjoy the benefits of a delicious, balanced breakfast from anywhere. The product starts with unsweetened live yogurt along with a fruit compote and ancient grain granola. This makes the yogurt an all-in-one option that can be eaten as a breakfast while on-the-go, at the office or even as a snack after a workout to maximize the appeal.
The Collective Brekkie yogurt line was boasted by Co-Founder Amelia Harvey who said, "I’m so excited for The Collective to take on the breakfast yogurt category with our new range of Brekkie split pots. We’ve been on a mission to transform the yogurt category with healthy choices that deliver on taste credentials that you can feel good about eating, such as our Kids Suckies and kefir drinks and yogurts."
All-in-One Breakfast Yogurts
The Collective Brekkie Pot Yogurts are Packed with Fruit and Granola
Trend Themes
1. All-in-one Breakfast Products - The popularity of the Collective Brekkie yogurt line suggests a trend for time-saving, portable breakfast foods that are healthy and balanced, such as oat bowls and smoothies.
2. Ancient Grains - The inclusion of ancient grain granola in the Collective Brekkie yogurt line suggests a trend towards incorporating ancient grains into popular products for their perceived health benefits.
3. Healthy On-the-go Snacks - The popularity of the Collective Brekkie yogurt line indicates a trend for consumers seeking healthy and convenient snacks that can be consumed on-the-go, such as fruit bars and protein balls.
Industry Implications
1. Dairy Industry - The dairy industry could innovate by creating more portable and convenient dairy-based products for on-the-go consumption, such as yogurt bowls and cheese snacks.
2. Cereal Industry - The cereal industry could innovate by incorporating more ancient grains into their products, such as quinoa and amaranth, to appeal to health-conscious consumers seeking balanced breakfast options.
3. Snack Industry - The snack industry could innovate by developing more healthy and convenient snack options, such as fruit snacks and granola bars, to appeal to busy consumers seeking nutritious options on-the-go.