This time last year we were blown away by the cuteness and cheekiness of parisien fashion designer, Nicole Locher. Trend Hunter covered her line of 'Embroidered Profanity'. In short, her collection consisted of the cutest little tops, with the naughtiest messages embroidered onto them.
Now she is back with a new collection. The new styles include new embroidered texts, such as 'I Aint Your F***ing Sweetheart', 'Little Slut', 'Don't You F***ing Look At Me'. You can also find the most popular pieces of last years collection, like 'Will F*** For Shoes', 'I Love Porn', 'I Hate Children'.
Cute Profanity as Fashion
The Cheeky Parisienne Is Back
Trend Themes
1. Cute Profanity Fashion - Opportunities for fashion designers to incorporate cheeky profanity into their designs for a playful and edgy twist.
2. Embroidered Text - Innovative uses of embroidery to add bold messages and designs to clothing, allowing brands to communicate distinctive personalities and attitudes.
3. Provocative Messaging - The trend of using provocative messaging in fashion to make a statement and express individuality, creating a bold and memorable brand image.
Industry Implications
1. Fashion Design - Fashion designers can leverage the trend by experimenting with new techniques to incorporate embroidered text and provocative messaging into clothing, allowing brands to stand out and create a more personal connection with consumers.
2. Streetwear - Streetwear brands can incorporate cute profanity as a key feature in their designs to create edgy and playful clothing that resonates with the youth culture.
3. Luxury Fashion - Luxury fashion brands can adopt the trend and add a touch of humor and irreverence to their traditional design style, creating a fresh and engaging persona that expands their audience.