It can be argued that adulthood insecurities have tainted the innocence of a particular toy doll; The Barbie Project endeavors to re-imagine the often misunderstood message associated with Barbie by showing the world just how innocent she truly is. Or, at the core of the issue, how innocent playing with her is. As written on the project's about page, "No other doll has sparked as much conversation as Barbie. But maybe kids don't see Barbie the way adults do?"
Unscripted and unrehearsed, The Barbie Project enters the homes of everyday families and documents the imaginative, exploratory and downright adorable habits of young girls as they play with their beloved Barbie. A constant companion to many, there are more references to superheroes, gymnasts and veterinarians than there are to boyfriends, bodies and makeup.
Truthful Toy Doll Ads
The Barbie Project Shows Adults and Children Have Different Views
Trend Themes
1. Authentic Play - The Barbie Project highlights the trend of authentic play, showcasing how young girls engage with their Barbie dolls in imaginative and exploratory ways.
2. Changing Perceptions - The Barbie Project demonstrates the trend of changing perceptions, challenging adult preconceptions about the negative messages associated with Barbie and revealing the innocence of playing with the doll.
3. Child-adult Disconnect - The Barbie Project uncovers the trend of a child-adult disconnect, illustrating how children view Barbie differently from how adults perceive the doll.
Industry Implications
1. Toy Industry - The toy industry can leverage the trend of authentic play to develop toys that encourage imaginative and exploratory experiences for children.
2. Advertising Industry - The advertising industry has an opportunity to embrace the trend of changing perceptions by creating campaigns that challenge negative stereotypes and showcase the positive aspects of products.
3. Child Psychology Industry - The child psychology industry can benefit from understanding the child-adult disconnect trend to design interventions and strategies that bridge the gap in perception and communication between children and adults.