Umbrellas are like 4x4 vehicles. They don't get appreciated until they're needed. The Eco Brolly is a quasi-umbrella designâ€"quasi in the sense that there is only half of it, the skeleton. When it starts to rain, you simply unscrew the top, push a newspaper onto it and replace the screw. You suddenly have a makeshift barrier between you and the raindrops.
Implications - This eco umbrella is small enough to fit inside your pocket and is very lightweight. It is made out of aluminum and would definitely come in handy in a big city where you can always find free newspapers hanging about. It is definitely an ingenious idea that is sure to be adopted by many.
Eco Umbrellas Made of Garbage
The Eco Brolly
Trend Themes
1. Eco-umbrellas - Creating eco-friendly umbrellas from recycled materials can be a disruptive innovation opportunity in the umbrella industry, as consumers become more conscious about sustainability.
2. Minimalist Design - Developing minimalist umbrella designs that are easy to carry and store can provide a disruptive innovation opportunity to the umbrella industry, catering to consumers' preferences for convenience and portability.
3. Smart Umbrellas - Integrating technology into umbrellas, such as sensors that predict the weather or track the user's location, can offer a disruptive innovation opportunity in the umbrella industry, providing added value to customers.
Industry Implications
1. Recycling Industry - The recycling industry can benefit from the production of eco-umbrellas, as this can create a new market for recycled materials and contribute to a more sustainable future.
2. Outdoor Apparel Industry - The outdoor apparel industry can explore innovative umbrella designs that are not only lightweight and easy to store, but also complement their product lines of outdoor clothing and accessories, providing a competitive edge in the market.
3. Technology Industry - The technology industry can collaborate with the umbrella industry to integrate technology, such as sensors, into traditional umbrellas, creating new opportunities for innovation and providing added value to customers.