The Annex by Superette is the cannabis retailer's latest shop, marking the brand's seventh location. Designed with college and university students in mind, The Annex location feels like a neighborhood Italian deli. Superette is known for its revolutionary cannabis retail spaces, and its new location is no exception.
Students and cannabis users aged 19+ can purchase and consume cannabis all in one place. The Annex conveniently combines the nostalgia of a corner deli with the novelty of a cannabis consumption lounge, creating a hub for cannabis enthusiasts to gather, socialize, and work. The space is equipped with stools bellied up to the bar over green and white checkered floors. Customers are encouraged to arrive with their laptops and take advantage of the store's Wifi while they legally purchase and consume cannabis.
Deli-Informed Cannabis Lounge Retailers
The Annex By Superette is Designed for College Students
Trend Themes
1. College-inspired Cannabis Spaces - Opportunities to create more cannabis spaces aimed to cater to the college and university demographic.
2. Nostalgic Themed Retail Spaces - Incorporating nostalgic and themed retail spaces into other industries like restaurants or bars.
3. Convenience-based Retail Spaces - Creating more convenience-based retail spaces that offer consumers a place to both purchase and use a product in one location.
Industry Implications
1. Cannabis Retail - Innovation opportunity in the cannabis retail industry to create themed and conveniently located spaces that cater to different demographics.
2. Restaurant Industry - Opportunity for restaurants to incorporate themed spaces such as old-fashioned diners or delis to create a unique dining experience for customers.
3. Hospitality Industry - Opportunity to create themed hotel or vacation rental spaces that cater to different demographics, similar to The Annex's college-inspired theme.