Curaleaf Holdings, a prominent cannabis product provider, has expanded its Zero Proof brand with the introduction of Stir, a fast-acting THC beverage mix designed to enhance sparkling water into a cannabis-infused experience. Available at all Curaleaf locations in Illinois, tir offers a sociable and controllable alternative to hard seltzer and boasts five milligrams THC per sachet. Thanks to the use of nanotechnology, Stir provides a truer-to-flower experience, with effects felt in as little as 15-30 minutes.
Zero Proof's fast-acting THC beverage mixes come in three low-calorie and gluten-free flavors including Peach Orange, Berry Cherry, and Mango Lime. Matt Darin, CEO of Curaleaf, expresses excitement about the new product line: "Stir by Zero Proof is the next step in expanding [the brand's] portfolio of THC-infused drinkables, a category which we believe will ultimately redefine how people socialize."
Fast-Acting THC Beverage Mixes
Curaleaf Holdings Expands Its Zero Proof Brand with a New Product
Trend Themes
1. Fast-acting THC Beverage Mixes - Curaleaf introduces Stir, a fast-acting THC beverage mix that enhances sparkling water into a cannabis-infused experience.
2. Nanotechnology in Cannabis Products - Curaleaf utilizes nanotechnology in their Stir beverage mix, providing a truer-to-flower experience with faster effects.
3. Expanding Thc-infused Drinkables Category - Curaleaf aims to redefine how people socialize with their new product line, Stir, which is part of their THC-infused drinkables portfolio.
Industry Implications
1. Cannabis Products - Curaleaf Holdings expands their Zero Proof brand with Stir, a fast-acting THC beverage mix, offering an alternative to traditional cannabis consumption methods.
2. Beverage Industry - Curaleaf's new product, Stir, taps into the growing demand for cannabis-infused beverages, providing a sociable and controllable alternative to hard seltzers.
3. Nanotechnology - The use of nanotechnology in Curaleaf's Stir beverage mix presents disruptive innovation opportunities within the cannabis industry by delivering faster-acting and more authentic cannabis experiences.