Solvay says that up to 75% of the world’s population has textured hair and it created a Restorative Textured Hair Routine that provides complete care for those who have curly and textured hair. The routine includes 10 products that are geared towards cleansing, moisturizing and styling, all of which specifically address concerns related to caring for natural hairstyles.
Recognizing that there is a gap in high-end shampoos, conditioners and hair care products that uniquely serve consumers with this kind of hair, the company created this range of ready-to-use options. Since many consumers are embracing their natural hair as a unique part of their identity, more curly and textured hair products are needed, and Solvay's solutions focus on formulations with natural and eco-friendly ingredients.
Restorative Hair Routines
Solvay’s Restorative Textured Hair Routine Helps with Cleansing & More
Trend Themes
1. Curly and Textured Hair Products - The demand for hair care products designed for curly and textured hair is increasing with a focus on natural and eco-friendly ingredients.
2. Complete Care Routines - Providing a range of ready-to-use options for a complete hair care routine that includes cleansing, moisturizing, and styling for natural hairstyles.
3. High-end Hair Care Products - There is a gap in high-end shampoos, conditioners and hair care products that uniquely serve consumers with curly and textured hair.
Industry Implications
1. Beauty and Personal Care - Creating a line of hair care products specifically geared towards consumers with curly and textured hair can disrupt the traditional beauty and personal care industry.
2. Natural and Eco-friendly Products - Solvay's focus on formulations with natural and eco-friendly ingredients can disrupt the traditional hair care industry by promoting more sustainable and environmentally friendly products.
3. Ethnic Hair Care Products - A specific focus on creating hair care products for people of different ethnic backgrounds and hair types can disrupt the hair care industry by providing a more diverse and inclusive range of options.