Pringles Japan introduces a new Texas Rib flavor of the iconic stacked potato chip as the latest to join the Passport Flavors series. The regional flavors that captivate the palettes from all around the world has been an ongoing capsule with four flavors in 2021.
The new Texas Rib flavor is crafted with inspiration from the famous barbeque of the iconic Lone Star State. Every single chip is complete with meaty flavors that is elevated with soy sauce for an umami taste. It is paired with spices to bring more flavors such as onion, garlic, and tomato. The chips come in either a full or a half size tube with the Texas cityscape at the packaging.
Rib-Flavored Potato Chips
Pringles Japan Unveils a Set of Texas Rib Flavor Chips
Trend Themes
1. Regional Flavors Capsules - Pringles Japan introduces a new regional flavor of potato chips, indicating growing demand for niche, exotic, and travel-inspired food products.
2. Soy Sauce-based Flavors - The new Texas Rib Pringles flavor utilizes soy sauce for an umami taste, presenting opportunities for soy sauce-based flavors in other food and snack products.
3. Meat-flavored Snacks - Meaty flavors of the Texas Rib Pringle chips can lead to a trend of meat-flavored snacks in the snack industry.
Industry Implications
1. Food and Snack Industry - As Pringles introduces new exotic flavors such as Texas Rib, there is a growing demand for regional, niche, and travel-inspired food and snack products.
2. Soy Sauce Industry - The use of soy sauce in the Texas Rib Pringles flavor shows potential for the soy sauce industry to expand its reach into the snack and food industry.
3. Meat Industry - The introduction of meaty flavored Texas Rib chips may lead to a trend in the food and snack industry, creating opportunities for meat-based flavors in other products.