The One Planet Pizza Tex Mex pizza is the brand's first foray into the frozen category that aims to merge taste, quality and convenience into one high-quality product.
The frozen pizza is characterized by its Tex Mex recipe that includes tomato sauce, Willicroft's plant-based cheese, jalapeños and marinated vegetables. The pizza is crafted with a wood-fired sourdough base to give it a high-quality taste profile, while also containing roughly 35% less fat than conventional dairy-topped pizzas. The product is headed to Morrisons locations in the UK.
Co-Founder Joe Hill commented on the One Planet Pizza Tex Mex pizza saying, "We can’t wait to spice up Morrison’s freezers with our outrageously tasty Tex Mex. Our mission has always been to make vegan pizzas SO good that even meat eaters want a slice! We’re pretty proud that our strong sales, reviews, and brand growth suggest we are doing exactly that!"
Frozen Plant-Based Tex-Mex Pizzas
The One Planet Pizza Tex Mex Pizza is Arriving at Morrisons
Trend Themes
1. Plant-based Innovation - One Planet Pizza's Tex Mex Pizza showcases a creative approach to traditional food categories by using plant-based ingredients.
2. Healthy Convenience - With a wood-fired sourdough base and 35% less fat, the frozen Tex Mex Pizza emphasizes the trend towards healthier yet convenient food options.
3. Ethnic Fusion Foods - The integration of Tex-Mex flavors into a plant-based pizza highlights the rising trend of ethnic fusion cuisine in mainstream markets.
Industry Implications
1. Frozen Food - One Planet Pizza's entry into Morrisons underscores the expanding market for frozen food products that cater to health-conscious consumers.
2. Plant-based Foods - The Tex Mex Pizza is a prime example of the burgeoning plant-based food industry, offering innovative alternatives to traditional animal-based products.
3. Retail Grocery - The launch of this new product in Morrisons highlights the evolving retail sector, focusing on providing diverse and health-oriented food options for consumers.