Terez is an American sportswear brand that focuses on creating comfortable and modern designs that are fashionably sensible as well. It is based in New York City and started by Zara Terez Tisch with the aspirations so spread positivity to the world.
Doing so through playful designs, the pieces are ultra comfortable due to the mindful fabrication selected with premium quality in mind. There are options of energetic prints and patterns for those who prefer a bolder look -- currently, Terez has an impressive butterfly collection and ink blot collection to welcome the Spring season. Terez offers athletic apparel and loungewear for women of all ages, available including youth sizing as well.
Contemporary Positive-Focused Sportswear
Terez Constructs Modern Athletic Apparel for Women
Trend Themes
1. Positive-focused Sportswear - Trend opportunity: Design sportswear with a focus on positivity to promote mental and physical wellness.
2. Modern Athletic Apparel - Trend opportunity: Create athletic apparel with a modern fashion sensibility to appeal to consumers who prioritize style with their fitness wear.
3. Playful Designs - Trend opportunity: Infuse fun, vibrant prints and patterns into sportswear to attract consumers looking for unique pieces that express personality.
Industry Implications
1. Athletic Apparel - Opportunity for innovation: incorporate premium quality materials into athletic apparel, like those used in Terez's mindful fabrication, for heightened comfort and durability.
2. Loungewear - Opportunity for innovation: Expand loungewear offerings, including youth sizing, to meet consumer desire for comfortable yet stylish clothing suitable for all ages.
3. Women's Wear - Opportunity for innovation: Focus on creating athletic and leisurewear for all body types and ages to meet the demand for inclusive and diverse offerings.