To provide consumers with more sustainable gifting options this holiday season, Tentree and Dr. Seuss partnered to create a line of loungewear and accessories for kids and adults.
All of the pieces are made from organic and sustainably sourced materials, like responsibly sourced wood pulp, and pay homage to 'The Lorax,' the beloved 1971 story that follows a furry environmentalist who stands up against the Once-ler to save the the Truffula trees. Drawing from these themes, Tentree and Dr. Seuss print the eco-conscious apparel with images that depict the story that's as relevant today as ever—with tiny Truffula trees and the Lorax decorating many of the different pieces. All of the styles boast cozy and high-quality builds, making them perfectly suited for the chilly weather ahead.
In addition to the sustainably sourced materials and eco-friendly themes that the apparel promotes, Tentree will plant 10 trees for every purchase to help offset its carbon emissions. So far, the brand has already planted 50 million trees around the world. To help consumers get a better idea of the impact sustainable practices can make, Tentree breaks down how much water, CO2, and waste are saved with every item.
Sustainable Tree-Honoring Loungewear
Tentree and Dr. Seuss Launched Eco-Conscious Apparel
Trend Themes
1. Sustainable Loungewear - The trend of eco-conscious loungewear made from organic and sustainably sourced materials, paying homage to storytelling and environmentalism.
2. Collaborative Partnerships - The trend of brand collaborations to create eco-friendly products that resonate with consumers on a deeper level.
3. Climate Positive Initiatives - The trend of brands implementing environmentally friendly practices, such as planting trees, to offset carbon emissions and create a positive impact.
Industry Implications
1. Apparel - The apparel industry can explore the opportunity to create more sustainable loungewear options and collaborate with literary or entertainment brands to increase consumer engagement.
2. Children's Products - The children's products industry can tap into the demand for eco-conscious clothing and accessories that promote environmental awareness in a fun and educational way.
3. Sustainability Consulting - The sustainability consulting industry can assist brands in developing climate positive initiatives and implementing sustainable practices, helping them create a positive environmental impact and build consumer trust.