Tender Lotto is an interactive art installation that plays with the concept of chance and value. Although it might look rather ordinary, save for the fact that the shipping container set is place in the middle of a public space, there is nothing ordinary about it. Passersby are invited to participate in the Tender Lotto by purchasing currency invented specifically for the project.
Created by artist Seth Kinmont, Tender Lotto is essentially up for grabs. By buying into it, a person has a chance of winning the installation. Starting at $1 that has one in a million chances of winning, participants may be able to walk away with it. If they don't win, they still have a small piece of it.
Tender Lotto is part of the New Museum's 2013 Ideas City Festival in New York.
Monetary-Based Artworks
Tender Lotto by Seth Kinmont Encourages People to Buy a Small Piece of It
Trend Themes
1. Interactive Art Installations - Art installations that engage viewers through interactivity, such as Tender Lotto, offer opportunities for artists and brands to create unique experiences.
2. Gamification of Art - Art that incorporates elements of gaming, such as chance and reward, can broaden the appeal of art to a wider audience and create new revenue streams for artists and galleries.
3. Conceptual Currency - The creation of specialized currencies, like the one used in Tender Lotto, can offer new avenues for artistic expression and challenge traditional notions of value and exchange.
Industry Implications
1. Art - The art industry can use interactive installations and gamification elements to attract a wider audience and generate new revenue streams.
2. Gaming - The gaming industry can explore collaborations with artists to incorporate gaming elements into art projects, creating new and innovative gaming experiences.
3. Fintech - Fintech companies can learn from the creation of conceptual currencies in art projects to create new and innovative forms of digital currency.