Google is now letting businesses mark themselves as ‘temporarily closed’ in response to COVID-19. This allows businesses to convey to their customers if they will be open or not, which provides a convenient way to inform customers.
Google My Business Users now have the ability to select, ‘Close this business on Google,’ and from there, users can mark their business as either ‘temporarily close,’ or ‘permanently closed.’ Before the new features, google was utilizing government data to determine which locations would be closed.
However businesses will have to take the action to make weather they are open or not, but Google will implement AI to ask businesses to indicate whether they are open or not.
Business Closure Update Tools
Google Gives the Ability Indicate a Business as Temporary Closed
Trend Themes
1. Temporary Business Closures - The trend of businesses marking themselves as temporarily closed in response to COVID-19 presents opportunities for innovative solutions that help businesses effectively communicate their status to customers.
2. Digital Business Updates - The trend of Google providing tools for businesses to indicate their closure status offers opportunities for digital platforms to develop enhanced update features that allow businesses to easily inform customers about changes in their operations.
3. AI-driven Business Communication - The trend of Google implementing AI to prompt businesses to indicate their open or closed status opens up possibilities for AI-powered communication tools that streamline and automate the process for businesses.
Industry Implications
1. E-commerce - The e-commerce industry can capitalize on the trend of temporary business closures by developing platforms that enable businesses to seamlessly update their status, ensuring customers are well-informed about changes.
2. Digital Marketing - The digital marketing industry can leverage the trend of businesses marking themselves as temporarily closed by offering specialized services to help businesses optimize their online presence during closure periods.
3. Artificial Intelligence - The artificial intelligence industry can explore opportunities arising from the trend of AI-driven business communication, developing advanced AI systems that proactively assist businesses in managing and updating their opening status.