Copenhagen-based brand Tekla continues to expand its Fall 2021 collection with new linen bedding options full of colors and patterning. The premium capsule is joined by Powder Blue and Black Pinstripe for the season, marking the first time that the brand is using woven stripe as a core linen offering.
The palette of both iterations is muted, perfectly fitting the design language of the brand itself. Notably, the linen gives the products a natural strength element and durability with an open weave that helps with regulating bodily temperature. The seasonal linen bedding will also be offered with returning hues such as the Dawn Purple option and the Cream White that can be seen adorning duvets and pillow covers.
Breezy Linen Bedding Capsules
Tekla Introduces New Bedding Options for the Fall 2021 Season
Trend Themes
1. Linen Bedding - The addition of new colors and patterns to linen bedding options creates an opportunity for disruptive innovation in the home goods industry.
2. Woven Stripes - Using woven stripe for the first time as a core linen offering presents an opportunity for disruptive innovation in the home textile industry.
3. Temperature-regulating Bedding - The open weave of linen helps regulate bodily temperature, creating an opportunity for disruptive innovation in the sleep technology industry.
Industry Implications
1. Home Goods - The new linen bedding options and woven stripe offering provide an opportunity for disruptive innovation in the home goods industry.
2. Home Textile - The use of new materials and patterns in linen bedding presents an opportunity for disruptive innovation in the home textile industry.
3. Sleep Technology - The temperature-regulating properties of linen bedding create an opportunity for disruptive innovation in the sleep technology industry.