The new collection for spring and summer from Freshjive has arrived, and per usual, the brand is featuring both stylish and controversial clothing. No matter what side of the argument you fall on, you have got to love a good controversial tee when you see one.
The faded Barack Obama tee is just one of many second-look inducing tees from Freshjive. Also incuded in the collection are shirts which read 'Gaylife' and 'Keep Dreaming' with a peace sign.
Faded Hope Tees
Obama T-Shirt is One of Many Second-Look Inducing Tees from Freshjive
Trend Themes
1. Controversial Tees - The creation of more controversial tees with a mix of politics and societal issues can be a disruptive innovation opportunity.
2. Faded Graphics - Creating faded graphics that look vintage or distressed is a trend to watch out for in the streetwear industry.
3. Bold Messages - Bold messages on clothing that convey a positive yet controversial meaning will continue to trend.
Industry Implications
1. Fashion Industry - Incorporating political and societal issues in fashion can be an industry disruption that creates a new market.
2. Streetwear Industry - The streetwear industry can take advantage of faded graphics and designs on clothing as a unique selling point.
3. Printing Industry - Printing companies can take advantage of printing bolder messages on clothing to cater to a rising demand for bold, positive, and controversial statements on apparel.