The Ones 2 Watch 'On Camera' editorial is captured by photographer Ted Min who collaborates with the publication's editor Rosie Daly. Styling and beauty for the series is by Justin Henry with casual wardrobe picks like colorful knits, vintage-themed outerwear and patchwork denim featured.
Spotlighting both menswear and womenswear pieces, On Camera celebrates clashing prints and layered looks that are ready for autumn. The effortlessly cool series is captured at home starring models Paris Bishop. Dylan Latchford, Ayuol Manyok and Geron Nord.
This editorial's relaxed, at-home aesthetic correlates with the ongoing COVID-19 pandemic and social distancing efforts which have inspired many major fashion labels, publications and photographers to find creativity in the midst of uncertainty. In addition to FaceTime photoshoots and self-shot model campaigns, examples like this series spotlight a moody at-home aesthetic that many can relate to while stuck inside.
Playful At-Home Editorials
The Ones 2 Watch 'On Camera' Series is Captured by Ted Min
Trend Themes
1. At-home Aesthetics - The ongoing COVID-19 pandemic has inspired fashion labels and photographers to explore moody at-home aesthetics, presenting opportunities for new creative approaches and collaborations.
2. Facetime Photoshoots - With social distancing measures in place, the rise of FaceTime photoshoots offers a disruptive innovation opportunity for photographers and models to create content remotely.
3. Self-shot Model Campaigns - The trend of self-shot model campaigns presents an opportunity for fashion brands to engage with their audience and showcase versatile and relatable looks.
Industry Implications
1. Fashion - Fashion labels can embrace at-home aesthetics, FaceTime photoshoots, and self-shot model campaigns to adapt to the current global situation and connect with consumers in innovative ways.
2. Photography - Photographers can explore new techniques and workflows with at-home aesthetics, FaceTime photoshoots, and self-shot model campaigns to capture stunning visuals while adhering to social distancing measures.
3. Media and Publishing - Media outlets and publications can tap into at-home aesthetics, FaceTime photoshoots, and self-shot model campaigns to create engaging and relatable content that resonates with their audience and reflects the current social landscape.