Tech-Infused Sportswear Collections

Nike's and MMW's Collection Blends Technology and Fashion

The intersection of technology and fashion is something Nike does well and its latest collaboration with MMW solidifies this message.

On June 12th the sportswear brand will be launching a unique tech-infused collection with the designer Matthew M Williams, who's famed for using "computational design to transform data into a new way of making patterns and manufacturing clothing." This particular line, which includes T-shirts, accessories and more, has been constructed with special thermoregulation and biomechanics technology to ensure that the wearer stays cooler for longer.

While tech-focused, design still remains at the forefront of this collection. In a press release, the designer said that "You [still] need human beings to figure out how to interpret data in a great way."
Trend Themes
1. Tech-infused Sportswear Collections - The intersection of technology and fashion in sportswear collections presents disruptive innovation opportunities.
Industry Implications
1. Fashion Technology - The integration of technology into fashion presents opportunities for new advancements and collaborations.
2. Sports Apparel - The use of technology in sportswear collections opens up possibilities for enhanced performance and comfort.
3. Data-driven Design - The incorporation of computational design and data interpretation in clothing manufacturing creates opportunities for innovative pattern-making and customization.

Related Ideas

Similar Ideas
VIEW FULL ARTICLE & IMAGES