Rave-Ready Grannies

The Techno Grandma Knows How to Throw It Down

I have a pretty cool grandma, she can drink me under the table and she is well under 5ft (not to mention the pack of smokes she inhales a day). Anyway, I think this techno grandma may have her beat (not really, but let’s just say she is).

It would appear that a group of young whipper snappers captured this footage of an outdoor rave when a beat-loving senior wandered in and made everyone’s day. When I am that old, I have every intention of laying down moved just like dear Techno Grandma.
Trend Themes
1. Elderly Ravers - Increased presence of elderly individuals at raves creates opportunities for age-inclusive events and experiences.
2. Intergenerational Culture - Blurring of generational lines in cultural behaviors creates opportunities for new forms of community building and cross-generational engagement.
3. Reimagined Aging - Positive representation of aging and elderly individuals challenges ageist assumptions and creates opportunities for innovation in industries focused on older demographics.
Industry Implications
1. Event Planning - The rise of elderly ravers presents a new market for event planners to cater and create events that are inclusive of all age groups.
2. Entertainment - Intergenerational culture creates an opportunity for entertainment industries to cater to an increasingly diverse and fluid audience base.
3. Aging Care - Reimagining aging presents an opportunity for the aging care industry to innovatively meet the changing needs and expectations of an evolving elderly population.

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