Samsung's new concept tech store in Paris is a hub devoted to Gear S2 technology. Throughout the store, there are several stations that allow consumers to get first-hand experiences playing with the products, including a 'Virbration' section where they are encouraged to listen to their senses and 'Immersion' pods for trying out Samsung's VR technology.
While smartwatches and virtual reality technology have become familiar to most consumers, there are many who have yet to get their hands on these next-generation gadgets. Electronics stores of this sort provide ample room for consumers to experiment with products and understand their capabilities.
In order to allude to the classic circular face that has inspired so many smartwatches today, circular motifs are used throughout the store on everything from displays to seating and wall decor.
Next-Gen Tech Stores
This Parisian Samsung Shop Spotlights Gear S2 Technology
Trend Themes
1. Next-gen Tech Stores - Tech stores that offer consumers an opportunity to try out new products and experiment with next-gen gadgets.
2. Interactive Shopping Experiences - Retail spaces that allow consumers to get first-hand experiences with new products and make informed decisions before purchasing.
3. Circular Motifs in Store Design - Store designs that incorporate circular motifs as a nod to the classic circular face that inspired smartwatches.
Industry Implications
1. Technology Retail - The tech retail industry has an opportunity to create interactive shopping experiences and design stores that showcase cutting-edge gadgets.
2. Virtual Reality - The virtual reality industry can benefit from having dedicated spaces in tech stores where consumers can try out VR technology before buying it.
3. Store Design - The store design industry can incorporate circular motifs into designs for tech stores looking to showcase smartwatches and other circular-faced gadgets.