Doctor Manzana is a retail tech shop that steps away from the typical mold set out by such spaces as Apple, Best Buy and Future Shop. In place of a stark space or impersonal one, this tech shop boasts a riot of pastel colors that will have some people thinking of the classic board game Candy Land. In a way, many people are as addicted to their devices as they are to sugar, so the comparison is only natural.
Designed by Ana Milena Hernández Palacios of Masquespacio, the tech shop is catchy and memorable, two qualities that are great for any retailer. Throughout the space are witty references to the reflection of touchscreens. This comes in the form of 54 degree angled shelving and signage.
Pastel Tech Shops
Doctor Manzana Embraces a Candy Land-Like Redesign that is Highly Memorable
Trend Themes
1. Colorful Retail Design - Opportunity for other retail tech shops to differentiate from typical stark and impersonal spaces and enhance customer experience through innovative and memorable designs.
2. Witty Touchscreen References - Potential for retailers to incorporate clever references to modern technology into their store designs to further appeal to tech-savvy consumers.
3. Gamification of Retail Spaces - Opportunity for retailers to incorporate playful elements of childhood games to make the shopping experience more enjoyable and memorable for customers.
Industry Implications
1. Retail Tech - Retail tech shops and stores can implement innovative and memorable design elements to differentiate themselves in a highly competitive market.
2. Interior Design - Interior designers and architects can leverage playful and colorful design elements to create memorable retail spaces that enhance the customer's experience.
3. Consumer Electronics - Consumer electronics companies can explore gamification and playful design elements to enhance the customer experience of their retail spaces.