Team USA Basketball games will be streamed on the Twitch platform, with content available that includes on-demand videos and games. Streaming will begin on August 9th, at 10:00 PM EST.
In addition to streaming Team USA Basketball games, the platform will also create a three-on-three basketball event hosted by USA basketball. It will also stream the 2020 Nike Hoop Summit, which is a yearly game from Nike that has international players face the USA team.
Twitch is continuing its focus on streaming basketball content. In 2017 the platform first started streaming NBA content, beginning with G League games. In 2018 the platform also began streaming NBA 2K games as well as eSports competitions for NBA 2K.
Basketball Streaming Initiatives
Twitch Will Stream Team USA Basketball Games on Its Platform
Trend Themes
1. Basketball Streaming - The trend towards streaming major basketball games on platforms like Twitch presents an opportunity for disruptive innovation in the streaming industry.
2. Sports Esports - Opportunities for disruptive innovation in sports esports continue to emerge as platforms like Twitch stream NBA 2K and other sports related games.
3. Live On-demand Content - The growing demand for on-demand content presented by platforms like Twitch has given rise to new opportunities for disruptive innovation in the live streaming industry.
Industry Implications
1. Streaming - The streaming industry has a great opportunity to disrupt traditional cable providers as more consumers turn to platforms like Twitch for live content.
2. Sports - The sports industry has opportunities to take advantage of the growing demand for esports and on-demand content to engage with fans in innovative ways.
3. Gaming - The gaming industry has been transformed by the rise of esports and live streaming, creating new opportunities for disruptive innovation in game development and marketing.