With the Winter Olympics just weeks away, Chipotle is gearing up with the release of its new Team Chipotle Menu.
The new Team Chipotle Menu features a variety of menu items inspired by the actual orders of real athletes who regularly incorporate these dishes into their training programs. For instance, the Red Gerard Tacos are inspired by snowboarder Red Gerard and consist of corn tortillas filled with chicken, cheese, tomatillo-red chili salsa, sour cream, and Romaine lettuce. Another tasty option is the Kendall Coyne Schofield Bowl, which is inspired by ice hockey player Kendall Coyne Schofield and features white rice, chicken, Romaine lettuce, sour cream, fresh tomato salsa, and guacamole.
The new Team Chipotle Menu is available now exclusively on the Chipotle app and online at Chipotle.com.
Athlete-Curated Fast Casual Menus
Chipotle Launches New Team Chipotle Menu with All-star Athletes
Trend Themes
1. Athlete-curated Menus - Fast casual and fine dining restaurants can collaborate with athletes and create menus tailored to their specific dietary needs for optimal performance.
2. Sports-industry Partnership - Companies within the sports industry can team up with fast casual restaurants to offer athlete-inspired menus that promote healthy eating to their fans.
3. Personalized Healthy Eating - The trend towards personalization in the food industry can lead to more individuals seeking out custom-made meals based on dietary preferences and performance goals.
Industry Implications
1. Fast Casual Restaurants - Fast casual restaurants can capitalize on this trend by partnering with athletes to feature specialized menu items and attract health-conscious customers to their establishments.
2. Sports Nutrition Products - Sports nutrition companies can expand their offerings by creating athlete-inspired meal plans and recipes to enhance performance during training and competitions.
3. Athletic Apparel Brands - Athletic apparel brands can partner with fast casual restaurants to create online content and offer promotions for custom athlete-inspired meals, further expanding their brand appeal to health-conscious individuals.