There's a sophistication that's associated with tea tastings that seems to exclude kids from the experience, but the St James's Hotel & Club is hoping to change this. In partnership with toy brand Hamleys, the five-star hotel is crafting a family-friendly VIP experience that's centered around a board game-themed afternoon tea tasting.
Formally known as the 'It’s All In The Game Afternoon Tea' experience, families can partake in this event on its own, or make it part of a package from the hotel. At the tea session, treats like chocolates, cookies and cakes will be shaped after classic game pieces from chess, Monopoly and Scrabble.
In addition to being able to enjoy sweet treats and a discount voucher from the toy brand, families and their kids can bond over an assortment of board games that are available to play.
Toy-Themed Tea Tastings
Hamleys and St James's Hotel & Club are Running a VIP Family Experience
Trend Themes
1. Family-friendly Tea Tastings - There is an opportunity to bring new customers and revenue streams by creating tea tasting events centered around family-friendly themes and activities like board games.
2. Game-themed Afternoon Tea - Businesses can capitalize on nostalgia and childhood memories, by creating afternoon tea experiences that are based on popular board games like Monopoly, Chess and Scrabble.
3. Personalized Snacks & Treats - There is an opportunity to create unique and interactive food experiences by shaping desserts and snacks into classic game pieces that are familiar to the customer.
Industry Implications
1. Hospitality - Hotels can generate additional revenue by offering unique and exclusive tea tasting experiences that are targeted at families and include themed activities like board games.
2. Toy Manufacturing - Toy brands can partner with hotels and restaurants to create immersive experiences that are centered around their products, promoting their brand and increasing customer loyalty and engagement.
3. Food & Beverage - Restaurants and bakeries can differentiate themselves from competitors and gain market share by creating memorable food experiences that are based on popular themes like board games and toys.