Tea mix is often associated with being prepackaged and a lesser-than option compared to the fresh stuff, but the Finest Kind Tea Mixers and Modifiers look to change this.
Created by Jay Lombard, the Finest Kind Tea Mixers and Modifiers are essentially concentrated tea mix that are designed to make delicious drinks or enhance existing ones.
The packaging design of the Finest Kind Tea Mixers and Modifiers focus on being somewhat apothecary in aesthetic and also honor the history of tea. Each of the various flavor varieties feature a year that pertains to a historic event in tea history; for example, 1960 for Arnold Palmer's creation of the tea and lemonade drink.
The Finest Kind Tea Mixers and Modifiers can be utilized as a means of creating a non-alcoholic beverage, but can also be utilized in the creation of delicious cocktails.
Concentrated Tea Mix Packaging
The Finest Kind Tea Mixers and Modifiers Create Delicious Drinks
Trend Themes
1. Concentrated Beverages - Opportunity to disrupt the beverage industry by creating unique, flavorful and concentrated beverage mixes that can be conveniently used to make cocktails and mocktails.
2. Historic Branding - Opportunity to create packaging designs that highlight the historic origin of the product, strengthening customer loyalty and brand identity.
3. Premiumization of Prepackaged Mixes - Opportunity to differentiate oneself by offering high end, artisanal prepackaged mixes focusing on organic and unique ingredients to cater to the evolving tastes of customers.
Industry Implications
1. Beverage - This trend presents an opportunity for beverage companies of all sizes to package and market their drinks and drink mixes in a more unique and historically-focused way.
2. Packaging - Packaging companies could focus on creating specialized packaging that highlights the historical branding aspect of various product lines, while maintaining a functional outline.
3. Hospitality - This trend creates room for the creation of unique cocktails using premium, artisanal prepackaged mixes, presenting opportunities for bars and restaurants to differentiate their offerings and cater to their customers' evolving tastes.