Jordan Brand continues to drop another iteration of the Taxi colorway palette and this time around, it is seen adorning the signature Air Jordan 1 Low silhouette. It blends together hues of Taxi yellow with black and white as the contrasting hues, similar to the ongoing Taxi sneaker series.
The base foundation of the upper started with white leather materials before it is marked with overlaying details in yellow and black for contrast. Additional details include the black laces over the forefoot, the yellow Swoosh branding on the lateral midfoot area, matching nylon tongues, Jumpman emblems at the tongue, printed insoles, and the embroidered Wings logo at the back of the shoe. It all rests on top of a white midsole and yellow outsole.
Cab-Inspired Sneaker Series
Jordan Brand Unveils Another Taxi Colorway to Join its Roster
Trend Themes
1. Taxi Colorway - There's an opportunity for sneaker brands to create more iterations of the Taxi colorway palette and expand their sneaker series.
2. Air Jordan 1 Low - Sneaker brands can release more cab-inspired sneakers in various styles, not just limited to the Air Jordan 1 Low silhouette.
3. Contrasting Hues - Using contrasting hues, specifically yellow and black, can be a trend in sneaker design.
Industry Implications
1. Sneakers - There’s an opportunity for sneaker brands to create different designs inspired by taxis or any other transportation mode that is popular with consumers.
2. Apparel - Apparel companies can create clothing with Taxi-inspired color schemes to complement the sneakers.
3. Transportation - Taxi companies could collaborate with sneaker brands to release taxi-themed footwear to promote their service.