20-year-old British socialite-turned model Peaches Geldof is the face of the summer 2009 English lingerie line Miss Ultimo.
An innocent-looking Peaches Geldof was snapped showcasing Miss Ultimo’s wholesome-looking but sexy panties and brassieres, which come adorned with soft flowery prints and a retro touch finish.
Also prominent in the campaign are Peaches Geldof's many tattoos. The most prominent of this artwork is a vine of pretty daisies that runs from around her left breast area down to her thighs.
Tattooed Lingerie Models
Peaches Geldof Shows Off Her Ink for Miss Ultimo
Trend Themes
1. Tattooed Lingerie Models - The use of models with visible tattoos in lingerie campaigns is becoming a new trend in advertising.
2. Inked Fashion - Tattoos are becoming more mainstream and integrated into the fashion industry as a form of self-expression.
3. Personalized Lingerie - Consumers are seeking customized lingerie that reflects their individuality and style, giving rise to a movement towards personalized lingerie design.
Industry Implications
1. Fashion - The fashion industry has an opportunity to embrace tattoos as a new form of individual expression and use them in creative ways to market clothing and accessories.
2. Lingerie - The lingerie industry can capitalize on the trend towards personalized lingerie by offering more options for customization and allowing customers to create unique pieces.
3. Advertising - The advertising industry has an opportunity to disrupt traditional beauty standards by featuring models with visible tattoos and promoting a more inclusive definition of beauty.