The Tastykake Scoop Shop donuts have been created by the brand in collaboration with the Bassetts Ice Cream Company to offer consumers a new way to enjoy classic frozen dessert flavors.
The new lineup of donuts has been debuted with the first flavor in the series -- Cookies and Creme Mini Donuts -- are available now for purchase with the next round of flavors arriving in late April 2019. The donut treats will come in small packages for individual consumption or larger bags for sharing to suit consumer preferences for convenient snack food varieties.
The Tastykake Scoop Shop donuts are part of the larger shift towards product flavor crossovers as brands seek to keep consumers interested with new iterations of classic foods.
Ice Cream-Inspired Donuts
The Tastykake Scoop Shop Donuts are Fresh, Sweet and Indulgent
Trend Themes
1. Flavor Crossovers - Brands are exploring new flavor combinations to keep consumers interested in classic products, creating opportunities to disrupt traditional taste preferences.
2. Convenient Snacking - Small and shareable packaging is on the rise as consumers increasingly favor grab-and-go snacks, creating opportunities for convenient product offerings.
3. Collaborative Creation - Collaborations between established brands are becoming more common as companies look to leverage each other's strengths to create new and innovative products.
Industry Implications
1. Food and Beverage - The food and beverage industry is ripe for product innovation as consumers seek new and exciting tastes and packaging options.
2. Retail - Retailers can benefit from providing trendy and unique snack offerings that align with changing consumer tastes and preferences.
3. Marketing and Advertising - Marketing and advertising agencies can support brands by identifying consumer trends and opportunities for product differentiation through collaborations and flavor crossovers.