As part of its Rainforest of the Sea collection, Tarte Cosmetics launched a new H20 Lip Gloss range that puts a focus on hydrating and moisturizing properties, a high-shine finish and ingredients sourced from the sea.
Some of the shades that have been released as part of the lip product collection include: Bora Bora, Resort Life and Oasis, which is described as a "holographic aquamarine" hue. The water-based lip glosses are full of antioxidant-rich marine plant extracts to smooth, nourish and plump the lips, as well as other key ingredients like aloe and Vitamin E.
As the lip glosses are made with a base of water, the brand touts that its new products are ones that will deliver a comfortable "non-sticky shine" that is still extremely rich in intense color.
Oceanic Lip Glosses
Tarte Cosmetics' H20 Lip Gloss Boasts Ingredients Sourced from the Sea
Trend Themes
1. Oceanic Lip Gloss Trend - The trend of using marine plant extracts and water-based formulations in lip products creates opportunities for explorations in sourcing and sustainability.
2. H20 Focused Beauty Trend - The trend of beauty brands focusing on H20 and water-based ingredients creates opportunities for innovation in hydration and moisturizing properties.
3. Natural Ingredient Trend - The trend of using natural, plant-based ingredients creates opportunities for exploration in vegan and cruelty-free products.
Industry Implications
1. Beauty Industry - The beauty industry has opportunities for sustainable and eco-friendly sourcing of ingredients and innovation in hydrating and moisturizing properties.
2. Cosmetics Industry - The cosmetics industry can explore the trend of using H20 and natural, plant-based ingredients in their products and pursue developments in vegan and cruelty-free formulations.
3. Sustainable Sourcing Industry - Opportunities for the sustainable sourcing industry lie in exploring the use of marine plant extracts and other water-based natural ingredients for use in beauty and cosmetics products.