Jordan Brand releases a Tartan Swoosh iteration of the signature Air Jordan 1 Mid sneaker model for the Fall season ahead. The shoe is made with smooth leather materials across the upper in a beige palette as the base foundation of the shoe.
It is then detailed with matte black leather overlaying on top to add some tonal contrast. Branding can be seen in the form of the ball and wing logo on the lateral side of the shoe with red and white laces for more tonal contrast. It sits on top of white midsoles and black outsoles. The most notable feature of the shoe is the tartan checker prints that decorate the Swoosh, the insoles, and the foam tongue in black and red.
Patterned Logo Mid-Cut Sneakers
The Air Jordan 1 Mid Gets a Tartan Swoosh Design Makeover
Trend Themes
1. Tartan Print Sneakers - The use of tartan patterned materials in sneaker design creates an opportunity for footwear brands to tap into the trend of incorporating traditional textile designs into contemporary fashion.
2. Contrasting Leather Detail - The use of contrasting leather overlays in sneaker design presents an opportunity for footwear brands to experiment with different textures and tonal contrasts.
3. Swoosh Design Elements - The incorporation of unique design elements such as patterned Swoosh designs in sneaker design creates an opportunity for footwear brands to create limited edition or exclusive sneakers.
Industry Implications
1. Footwear Industry - The introduction of unique design elements such as tartan prints and contrasting leather overlays create opportunities for footwear brands to differentiate their products from competitors and tap into consumer demand for unique sneakers.
2. Fashion Industry - Footwear brands can collaborate with fashion designers to develop on-trend sneaker designs featuring unique materials and design elements, creating opportunities to reach new target audiences and increase brand awareness.
3. Design Industry - The incorporation of traditional textile designs into contemporary fashion presents opportunities for designers to create innovative designs that push the boundaries of material and pattern use in the fashion industry.