Dickies Life introduces the latest Tartan Reworked collection for the season as it references the rich heritage of tartan in itself. Referencing previous eras, the capsule nods to the punk scene in the 70s and grunge culture that became popularized in the 90s. Tartan has been a statement accent for many throughout different subcultures over the decades.
The collection features five pieces in total and it features work style pants, a shirt, a zippered jacket, and two workwear silhouettes. The color palette is the entire collection turns its attention to Manchester's legendary 'Hacienda Club.' The lookbook is also set in the United Kingdom location. This honors the music scene of the time and the rebellious spirit of 'Madchester' in previous eras.
Tartan Sustainable Bold Apparel
Dickies Life Unveils its Retro-Infused Tartan Reworked Collection
Trend Themes
1. Reworked Tartan Fashion - Opportunity to disrupt the fashion industry by reimagining and modernizing traditional tartan patterns.
2. Nod to Subculture Fashion - Opportunity to tap into the demand for fashion that references the punk and grunge subcultures of the 70s and 90s.
3. Music-inspired Apparel - Opportunity to create apparel collections that pay homage to iconic music scenes and their associated styles.
Industry Implications
1. Fashion - Fashion industry can explore reworking traditional patterns and drawing inspiration from subcultures to cater to evolving consumer preferences.
2. Music - Music industry can collaborate with fashion brands to create apparel collections inspired by specific music scenes and eras.
3. Retail - Retail industry can capitalize on the popularity of music-inspired fashion by offering curated collections in stores and online.