After a few years marked by controversial efforts and public missteps, the latest Target plus-size line is finally giving shoppers something to celebrate. Titled AVA & VIV, the collection features a wide range of statement pieces and everyday wardrobe essentials that touch on fast fashion trends that are often not adequately available in plus-sizes.
Launched in store in February 2015, the collection has been designed by Target's coveted design team, will be updated monthly and all pieces will be priced between a range of $10 and $80.
In order to kick off the line's launch, the Target plus-size line was modeled by plus-size fashion blogging superstars Gabi Gregg (Gabi Fresh), Chastity Garner and Nicolette Mason.
Plus-Size Statement Pieces
The New Target Plus-Size Line is a Step in the Right Direction
Trend Themes
1. Plus-size Fast Fashion - There is an opportunity for other retailers to follow suit and create their own fast fashion lines for plus-size individuals.
2. Fashion Inclusivity - More fashion brands and retailers could prioritize inclusive sizing and designs to appeal to a wider range of consumers.
3. Blogger Collaborations - Partnering with influential bloggers in the plus-size fashion community can help brands better understand and meet the needs of this market.
Industry Implications
1. Retail - Retailers can expand their customer base and improve brand reputation by offering inclusive sizing and designs.
2. Fashion - Fashion brands and designers can enhance their creativity and innovation by designing for and collaborating with the plus-size market.
3. Influencer Marketing - Influencer marketing can improve brand awareness and build brand loyalty in the plus-size fashion community.