"Every colour you can dream." These are the playful words that punctuate the new Target Colour Campaign that has been launched out of Australia. Sydney-based director Dael Oates has created a surreal dreamscape of colour that follows a young woman through the many shades of her imagination.
This video is a beautiful and fun look at the ways in which colour, design, and art can express our brightest hopes, as well as our darkest moments. Using low-fi stop-animation, Oates transforms images of colour before our very eyes.
The ad campaign may be selling clothing, but it has tapped into the very powerful element of colour. I don’t know if I want to go shopping, or wrap myself in rainbow blankets and go dancing on the moon. Maybe we can do both.
Surreal Technicolour Ads
Dreamscape in Target's Colour Campaign is Bright and Beautiful
Trend Themes
1. Colourful Advertising - Disruptive innovation opportunity: Develop interactive, immersive ads that utilize vibrant colors to capture consumer attention and create memorable brand experiences.
2. Art-inspired Marketing - Disruptive innovation opportunity: Collaborate with artists and designers to create visually stunning campaigns that showcase creativity and evoke emotions.
3. Stop-animation Techniques - Disruptive innovation opportunity: Incorporate stop-animation techniques in advertising to provide a unique and captivating storytelling approach that resonates with audiences.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Integrate colorful and imaginative imagery into online shopping experiences to enhance engagement and drive sales.
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3. Advertising and Marketing - Disruptive innovation opportunity: Explore unconventional and visually captivating advertising methods to stand out in a crowded marketplace and create strong brand connections.