The limited-edition Tango Mango soft drink has been launched by Britvic as a fruit-forward refreshment that responds to consumer demand for mango-flavored beverages. The effervescent drink is being launched as part of the Tango Editions range and is reported to have a bold flavor profile that's perfect for enjoyment anytime of day. The drink has a sugar-free recipe and comes in eight-packs of 330ml cans, which are arriving in the UK starting in February but will only be around for 12 months.
Retail Commercial Director for Britvic Great Britain Ben Parker spoke on the limited-edition Tango Mango soft drink saying, "Our next big flavour launch, Tango Mango, drives appeal among new and existing Tango fans, generating additional sales opportunities for retailers. We understand retailers don’t have infinite space for new products, but the Tango Editions range has already proven to drive additional sales, and the rotational change seasonally maintains excitement and engagement with the brand."
Fruit-Forward Sugar-Free Sodas
The Limited-Edition Tango Mango Has a Consumer-Driven Flavor
Trend Themes
1. Fruit-forward Beverages - Consumer demand for mango-flavored drinks is driving the trend for fruit-forward beverages.
2. Limited-edition Drinks - The launch of limited-edition Tango Mango taps into the trend of offering exclusive and unique beverage options.
3. Sugar-free Refreshments - The sugar-free recipe of Tango Mango aligns with the growing trend of health-conscious consumers seeking healthier beverage alternatives.
Industry Implications
1. Beverage Manufacturing - The beverage manufacturing industry can explore the opportunity of developing a range of fruit-forward drinks to cater to consumer preferences.
2. Retail - Retailers have the opportunity to boost sales by stocking limited-edition beverages, such as Tango Mango, to attract customers looking for exclusive drink options.
3. Health and Wellness - The health and wellness industry can capitalize on the growing demand for sugar-free refreshments by offering more nutritious and healthier beverage choices to consumers.