The Tally Weijl Spring 2013 ad campaign is full of sunny, youthful imagery. The root of the youthfulness stems from model Daria Piggenkuhle as she roams around the white sands of Miami Beach and, of course, the fashion. The summery vibe is due in large part to the fashion as well, not to mention the bright sunny day.
Clad in flowing skirts, cut-off tops and floral patterns, the brunette beauty is ready for the warm weather. Shot by photographer Guy Aroch, the Tally Weijl Spring 2013 ad campaign perfectly captures the modern mix of urban and bohemian chic style in the latest line. Art directed by Kace, people will be able to imagine the heat simmering off the page.
Youthful Summery Fashion Ads
The Tally Weijl Spring 2013 Campaign Stars Daria Pleggenkuhle
Trend Themes
1. Youthful Fashion - Opportunity for disruptive innovation in creating fashion campaigns that appeal to a younger demographic.
2. Summery Vibes - Opportunity for disruptive innovation in designing fashion collections inspired by the warm weather and beach lifestyle.
3. Urban Bohemian Style - Opportunity for disruptive innovation in combining urban and bohemian elements to create unique fashion lines.
Industry Implications
1. Fashion Advertising - Opportunity for disruptive innovation in creating visually appealing and engaging fashion advertisements.
2. Fashion Retail - Opportunity for disruptive innovation in offering clothing items that embody youthful and summery fashion aesthetics.
3. Photography - Opportunity for disruptive innovation in capturing fashion campaigns that evoke a sense of youthfulness and summery vibes.