The Tails Cocktails from Bacardi are being launched in a new at-home range that will provide consumers with the ability to enjoy them from the comfort of their own living space. The cocktails are made with the brand's portfolio of premium spirits and come in five flavors including Whisky Sour, Rum Daiquiri, Gin Gimlet, Espresso Martini Cocktail and Passion Fruit Martini Cocktail. The cocktails will be arriving on store shelves in the UK and Ireland as well as Netherlands, Belgium, Germany, Austria and Australia.
Tails General Manager Evert-Jan Box commented on the new Tails Cocktails launched saying, "Over the last two years, cocktail awareness has boomed as people served up daiquiris, espresso martini cocktails and mojitos to make staying-in feel extra special. Now, as the on-trade reopens, consumers are enjoying the experience of being back in the bar and they’re ordering cocktails more than ever before."
Pre-Batched Premium Cocktails
Tails Cocktails is Launching a New Range of At-Home Products
Trend Themes
1. At-home Cocktail Consumption - The rise of at-home cocktail consumption is an opportunity for more brands to launch pre-batched premium cocktails.
2. Ready-to-drink Cocktails - The trend towards ready-to-drink cocktails provides an opportunity for brands to appeal to time-pressed consumers.
3. Premiumization of Cocktails - As consumers become more discerning in their tastes, there is an opportunity for brands to capitalize on this by creating premium cocktails using high-quality spirits.
Industry Implications
1. Alcohol - The alcohol industry can capitalize on the trend towards at-home cocktail consumption by creating ready-to-drink cocktail products.
2. Retail - As more consumers look to purchase pre-batched cocktails for at-home consumption, retailers have the opportunity to expand their offerings of premixed cocktails.
3. Hospitality - The rising trend towards premiumization of cocktails in the hospitality industry presents opportunities for bars and restaurants to use higher quality spirits and ingredients to attract discerning customers.