Arby's is officially kicking off the 2024/2025 football season with the debut of its new Tailgate Meal, which will include the new Tailgate Turnover dessert.
Perfect for whether you're actually tailgating or simply enjoying the game at home, Arby's new Tailgate Meal has everything you need to cheer on your favorite team. The star of the meal is the Arby’s Deluxe Burger, which features a juicy beef patty, a slice of American cheese, tomatoes, onions, pickles, shredded lettuce, and burger sauce, all serviced on a brioche bun. The meal also includes a large order of fries, a large fountain drink, and one of the brand's new Tailgate Turnovers. The Tailgate Turnover is a freshly baked turnover pastry stuffed with a sweet cherry filling and decorated with white icing to look like a football.
Football-Themed Tailgate Meals
Arby's New Tailgate Meal Features the New Tailgate Turnover
Trend Themes
1. Sports-themed Meals - The increasing popularity of sports-themed meals offers a unique way for food brands to tap into game-day excitement and enhance fan experiences.
2. Convenient Tailgating - Convenient pre-packaged tailgate meals cater to sports fans looking for easy and delicious options to enjoy during games without extensive preparation.
3. Dessert Customization - Custom themed desserts such as the Tailgate Turnover provide an innovative opportunity to merge sweets with sports culture for enhanced brand engagement.
Industry Implications
1. Fast Food - The fast food industry can capitalize on creating themed meal packages that cater to specific events like football games.
2. Sports Entertainment - Sports entertainment venues and franchises can partner with food brands to offer exclusive meal deals that enhance the game-day experience.
3. Bakery - Bakeries can explore the creation of custom sports-themed pastries, blending culinary art with popular sports elements to attract diverse consumer segments.