TagTagCity is a Belgium-based web platform that aims to create a crowdsourced overview of practically any location one can visit for leisure, entertainment, arts and culture.
The platform is a comprehensive map-based search engine that can be accessed through smartphones and tablets. Once a location is tagged, a physical sticker containing an NFC or QR code gets installed so people can scan and learn more about the place upon visit.
Currently, the tool’s initial focus is Brussels and I am hoping that they grow enough and become a globally used entity and eventually change the way people travel and get around their local areas.
I especially like this idea due to the content it is set up to provide, which are reviews, promotional deals and discounts and historical backgrounds.
Crowdsourced Location Tagging
TagTagCity is a Crowdsourced Digital Overview of Visited Locations
Trend Themes
1. Crowdsourced Location Exploration - Opportunities exist for businesses to create their own crowdsourced maps and explore local areas with greater accuracy.
2. QR and NFC Integration - Innovation and disruption can be found in the integration of QR and NFC codes in physical locations to provide enhanced digital experiences for visitors.
3. Comprehensive Map Search Engines - Development opportunities exist for creating comprehensive map-based search engines that can be accessed through smartphones and tablets for areas beyond just leisure, entertainment, arts, and culture.
Industry Implications
1. Tourism and Travel - The tourism and travel industry could benefit from crowdsourced location tagging through increased visibility and promotional deals and discounts made possible through the platform.
2. Historical Attractions - Historical attractions could integrate QR and NFC code stickers to provide visitors with quick and comprehensive contextual information enhancing their experience.
3. Advertising and Promotion - Businesses could use the platform to advertise and promote their products and services, increasing their visibility and customer base.