NBA athlete Jayson Tatum recently unveiled a bold sneaker model that took the form of the Air Jordan 36 and the latest announcement is that he is expanding his Taco Jay series. The special edition shoe palette celebrates his post-game meals with his friends and family.
The Jordan Series is designed with a white base foundation that features accents of citron pulse, black, and atomic green scattered throughout the shoe. It boasts a construction that blends together both real and synthetic leather materials with the aforementioned bright hues detailing areas such as the eyelets. This is done as a nod to the classic taco toppings, similar to the previous model. Black makes up the laces, the heel, and the mesh tongue.
Taco-Themed Playful Sporty Sneakers
Jayson Tatum Expands His Taco Jay Pack with Jordan Brand
Trend Themes
1. Food-inspired Fashion - Incorporating food themes into fashion could create opportunities for disruptive product designs and branding strategies.
2. Athlete-themed Sneaker Collections - Creating shoe series based on athletes' interests and lifestyles could inspire unique design choices and generate excitement among fans.
3. Blending Real and Synthetic Materials - Incorporating both real and synthetic materials in product construction can lead to innovative textures and color combinations that stand out on the market.
Industry Implications
1. Fashion - Fashion brands could incorporate food and athlete-themed designs into their collections to appeal to a broader audience and increase brand recognition.
2. Athletic Footwear - Athletic footwear companies can experiment with unique materials and color schemes to create collections based on different athlete preferences to stand out in the market.
3. Lifestyle Merchandise - Creating merchandise that showcases athletes' personalities and interests can generate excitement among fans, while also diversifying revenue streams for sports franchises and athletes.